Picnic Website Audit Solving Traffic Decline FR
Business history of our client
Lovepicnicparis.com, the number one Paris picnic Company, approached us for root cause analysis of issues in the website. The client was facing a key challenge:
- Fall in website clicks
Objectives
- Identify the factors affecting website traffic.
- Identify the root cause of the problem,
- Come up with recommendations for the resolution of the issue.
Challenges :
Our main challenge was identifying the key technical and content issues that impacted website ranking and traffic.
Our Strategy:
- I approached the problem statement by conducting a technical audit using Semrush.
- We started by conducting a technical audit of the client’s website to identify any issues that could be preventing webpages from being cached. We used industry standard tools- SEMRUSH for overall SEO Audit, Screaming frog for audit of individual web pages
- Once we had a good understanding of the issues impacting website, we broke them into Priority1 and Priority2 issues and developed recommendations based on the issue complexity.
We then drafted recommendations for on-page optimization of the client’s website::-
- Updating of footer
- Recommendation of Internal linking
- Sliver review for Testimonials
- Recommendation to add Chatbot
- Blog section update recommendations
- Header section update recommendations
- Addition of Schema Markup
Results:
- Well formatted Audit report for the website was created with issues and recommendation. Report attached
- Overall, the client was very pleased with the results of our work. We were able to help them identify the right issue to improve the website ranking and traffic.
Conclusion
This case study demonstrates how a well-executed SEO Audit can help businesses fix issues related to website traffic and ranking. By carefully identifying the key issues and targeting the right areas for improvisation, business can achieve their goals.
