West Michigan Realtor On-Page SEO
A real estate agent in West Michigan was able to achieve a 50% increase in the amount of organic traffic that was directed to the property listings thanks to on-page search engine optimization.
Business History of our client
Our client, a Michigan-based web development and marketing agency, approached us to help improve the on-page SEO of one of their real estate clients. Their client was facing two main challenges:
- Identifying the right meta title and meta description for their website
- Getting their web pages cached on search engines.
Objectives
- Identify the right meta title and meta description for the client’s website
- Get the client’s web pages cached on search engines
- Improve the client’s website ranking for target locations
Challenges :
The main challenge we faced was identifying the right set of keywords for the client. The real estate sector is very competitive, especially in the target locations of SPRING LAKE, GRAND HAVEN, NORTON SHORES, MUSKEGON, FRUITPORT, and New Port Beach.
Our Strategy:
We started by conducting a technical audit of the client’s website to identify any issues that could be preventing their pages from being cached. We also conducted competitor research using Ahrefs and Google Keyword Planner to identify relevant keywords with high search volume and low competition. Once we had a good understanding of the client’s website and the competitive landscape, we developed a keyword and content strategy. We identified trending keywords for each target geography location and focused on keywords with high search volume and low keyword difficulty. We also identified keyword gaps, which are areas where the client had the potential to rank higher.
We then optimized the client’s website for the target keywords by:
- Updating the meta title and meta description for each page
- Creating new content that targeted the target keywords
- Optimizing the existing content for the target keywords
We also fixed technical issues that we had identified during the technical audit.
Our Results :
Within a few months of implementing our strategy, the client’s website started to rank higher for the target keywords. They also saw a significant increase in organic traffic from the target locations. Overall, the client was very pleased with the results of our work. We were able to help them identify the right meta title and meta description for their website, get their web pages cached on search engines, and improve their website ranking for target locations.
Conclusion
This case study demonstrates how a well-executed on-page SEO strategy can help businesses improve their website ranking and organic traffic. By carefully identifying and targeting the right keywords, and by optimizing their website for those keywords, businesses can achieve their SEO goals.
