Promote Products in Fb Groups
Digital Etsy Product Seller NZ swiftly emerged as a premier supplier of top-notch digital offerings on the Etsy platform. Prioritizing customer contentment and innovation, we continually strive for excellence.
Business history of our client
New Zealand-based digital product seller targeting customers in the USA, UK, Canada, and Europe.
Objectives
- Utilize Facebook groups to drive traffic on the product landing page to drive festival sales.
- Reach out to targeted audiences by connecting with public groups.
Challenges :
- Identifying groups from relevant demographics and regions
- Choosing the right tone of the message and the right frequency
- Choosing appropriate graphics and messages for promotion
Our Strategy:
- Initially, we categorized the groups based on the product.
- Next, we identified the target demographic for the product. For instance, if the product is Halloween escape room printables, we focused on countries where Halloween is widely celebrated and targeted those groups.
- Approximately two weeks before the event, we commenced promoting the product by crafting promotional messages.
- Concurrently, we began tracking the promotion by utilizing app.bitly.com to shorten and monitor the activity of the product link.
Our Result :
We maximized our outreach potential by categorizing groups according to product relevance and targeting specific demographics. Focusing on regions with high Halloween celebration rates for our Halloween escape room printables proved fruitful. Crafting tailored promotional messages and diligently tracking engagement via app.bitly.com ensured a successful campaign launch. sales.
Conclusion
This case study demonstrates the our strategic approach of categorizing groups, targeting relevant demographics, and utilizing effective promotional messaging led to a successful product promotion campaign. By closely monitoring engagement through app.bitly.com, we were able to adapt and optimize our efforts, ultimately driving positive results and achieving our marketing objectives.
