Granite Worktop Seller UK
How, in the space of a little more than a year, Went from Being a Newcomer to Becoming the Market Leader in the Granite Worktop Seller UK Market in Which We Operate.
Business History of our client
Our client, a UK-based owner of a granite and marble store, approached us to help improve the SEO of their website. They wanted to make it easier for potential customers to find their website when they searched for granite and marble for kitchens.
Objectives
- Identify the right marketing approach for the client’s webstore
- Improve the client’s website ranking for target keywords
- Increase organic traffic to the client’s website
Challenges :
The main challenge we faced was identifying the right set of keywords for the client. Their potential customers were a mix of B2C and B2B, so we needed to find keywords that were relevant to both audiences.
Our Strategy:
Our main challenge was identifying the right set of keywords for the client. Their potential customers were a mix of B2C and B2B, so we needed to find keywords that were relevant to both audiences.
We then optimized the client’s website for the target keywords by:
- Updating the meta title and meta description for each page
- Creating new content that targeted the target keywords
- Optimizing the existing content for the target keywords
We also fixed any technical issues that we had identified during the technical audit.
Our Results :
Within a few months of implementing our strategy, the client’s website started to rank higher for the target keywords. They also saw a significant increase in organic traffic from the target locations. Overall, the client was very pleased with the results of our work. We were able to help them identify the right meta title and meta description for their website, get their web pages cached on search engines, and improve their website ranking for target locations.
Business History of our client
Our client, a Michigan-based web development and marketing agency, approached us to help improve the on-page SEO of one of their real estate clients. Their client was facing two main challenges:
- Identifying the right meta title and meta description for their website
- Getting their web pages cached on search engines.
Objectives
- Identify the right meta title and meta description for the client’s website
- Get the client’s web pages cached on search engines
- Improve the client’s website ranking for target locations
Challenges :
The main challenge we faced was identifying the right set of keywords for the client. The real estate sector is very competitive, especially in the target locations of SPRING LAKE, GRAND HAVEN, NORTON SHORES, MUSKEGON, FRUITPORT, and New Port Beach.
Our Strategy:
We started by conducting a technical audit of the client’s website to identify any issues that could be preventing their pages from being cached. We also conducted competitor research using Ahrefs and Google Keyword Planner to identify relevant keywords with high search volume and low competition. Once we had a good understanding of the client’s website and the competitive landscape, we developed a keyword and content strategy. We identified trending keywords for each target geography location and focused on keywords with high search volume and low keyword difficulty. We also identified keyword gaps, which are areas where the client had the potential to rank higher.
We then optimized the client’s website for the target keywords by:
- Updating the meta title and meta description for each page
- Creating new content that targeted the target keywords
- Optimizing the existing content for the target keywords
We also fixed technical issues that we had identified during the technical audit.
Our Results :
Within a few months of implementing our strategy, the client’s website started to rank higher for the target keywords. They also saw a significant increase in organic traffic from the target locations.
Overall, the client was very pleased with the results of our work. We were able to help them improve their website ranking and increase organic traffic.
Conclusion
This case study demonstrates how a well-executed SEO strategy can help businesses improve their website ranking, increase organic traffic, and generate more leads and sales. Businesses can achieve their SEO goals by carefully identifying and targeting the right keywords and optimizing their website for those keywords.
Additional Activities
In addition to the activities listed above, we also performed the following tasks:
- Generated a sitemap and submitted it to Google Search Console
- Set up Google Search Console and Google Analytics to track the website’s performance
- Installed and configured the necessary WordPress plugins
- Provided the client with ongoing support and training
