Digital Etsy Product Seller NZ emerged as a prominent supplier of superior digital products to the Etsy marketplace quickly with an emphasis on innovation and client delight.

Business history of our client

New Zealand-based digital product seller targeting customers in the USA, UK, Canada, and Europe.

Objectives

• Our objectives were to:
• Utilize Pinterest for Etsy products
• Boost up Etsy products sale
• Enhance customer impressions and clicks on products

Challenges :

• Identifying the right tone for Pin Title
• Matching of Hashtags with product intent and customer needs
• Moderating Product description to appeal to end customer

Our Strategy:

1. Pinterest:

• Researched competitors to uncover popular search terms for the client’s products.
• Crafted Pins with titles and descriptions featuring target keywords.
• Developed Idea Pins and Reels showcasing the client’s products in visually captivating formats.
• Engaged in repinning within groups to increase product visibility.

2. Facebook groups:

• Identified and joined Facebook groups relevant to St. Patrick’s theme.
• Shared compelling content about the client’s products within these groups, including images, videos, and product links.

Our Results :

In general, the approach to marketing the client’s digital products through Pinterest and Facebook groups proved highly effective. This led to a notable surge in website traffic, as well as an increase in Etsy followers and sales for the client.