A well-executed SEO strategy successfully addressed its expansion goals by embracing virtual teaching.

Business History of our client

Nursingprepsolutions.com is a tutoring service that helps aspiring nurses pass next-generation NCLEX Exams. They wanted to expand their service through virtual teaching.

Objectives

• Identify the keyword “Analysis” for better ranking.
• Identify their competitors and analyze what they are doing to secure their position in the market.
• Develop a comprehensive on-page and off-page SEO plan for their website.

Challenges :

The main challenge we faced was identifying the keyword research. They recommended several keywords for their main pages, but the keywords had very high difficulty and some had very low search volume, which impacted website ranking and traffic.

Our Strategy:

I approached the problem statement by conducting a keyword gap analysis among their top three competitors using Semrush.

Strategy:

• Initiated SEO Plan, commencing with on-page optimization, addressing key aspects such as Title tags, Meta descriptions, H1 tags, Internal Linking, and external linking.
• Implemented these optimizations on the client’s website, enhancing its search visibility.
• Established a backlink strategy tailored to the client’s needs, incorporating a targeted range of monthly links to boost authority.
• Identified and rectified search console issues related to non-indexing, ensuring optimal website performance.
• Conducted thorough keyword analysis for the client’s blogs, utilizing data from search console to select high-performing queries. Additionally, tailored keywords for specific sub-locations in the USA, such as Houston, to maximize regional targeting effectiveness, resulting in a curated list of keywords for nine sub-locations

Our Results :

Well improvements in the client’s online presence, leading to increased website traffic, improved rankings, and enhanced business performance.

Overall, the client was very pleased with the results of our work. We were able to help them improve rankings, and enhance their business performance.

Conclusion

This case study demonstrates how a well-executed SEO strategy successfully addressed its expansion goals by embracing virtual teaching. Despite initial challenges in keyword research, our tailored approach and diligent optimization efforts led to tangible improvements in online visibility, traffic, and business outcomes. Overall, our collaboration exemplifies the power of strategic SEO in achieving growth objectives for educational services in the digital landscape.