Digital Etsy Product Seller NZ, quickly became a leading provider of high-quality digital products to the Etsy market. With a focus on customer satisfaction and innovation.

Business history of our client

New Zealand-based digital product seller targeting customers in the USA, UK, Canada, and Europe.

Objectives

• Promote Etsy products on Pinterest
• Identify and join relevant Facebook groups to promote products on behalf of the client

Challenges :

• The client’s target market is located in multiple countries, so it was important to create content that would appeal to a wide range of people.
• The client’s products are digital, so it was important to find ways to showcase them visually in a way that would be engaging to potential customers.

Our Strategy:

1. Pinterest:

• Conducted competitor research to identify the most popular search terms for the client’s products.
• Created Pins with relevant titles and descriptions that included target keywords.
• Created Idea Pins and Reels to demonstrate the client’s products in a visually appealing way.
• Joined relevant Pinterest groups and repinned content from other users in those groups.

2. Facebook groups:

• Identified and joined relevant Facebook groups that were targeted to the client’s target audience.
• Posted engaging content about the client’s products in the Facebook groups, including images, videos, and links to the client’s Etsy shop.
• Interacted with other members of the Facebook groups by commenting on their posts and answering their questions.

Our Results :

Pinterest: 

• The client’s Pins began to appear higher in search results, leading to an increase in traffic to her Etsy shop.
• The client’s Pinterest followers increased by 20% in 3 months.
• The client’s Etsy sales increased by 15% in 3 months.